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Webonist_Clicks_For_ContentDespite the many ways to bring more traffic to a blog or website, and a raft of books and articles on this subject, many bloggers and web authors struggle to get clicks for their content. So what is happening? And can we reset this and fix it?

Some of the basics of being clicked on and being found on the web is to simply have a basic plan, a good quality website or blog, and really good relevant and interesting content. Then of course, the blog or site has to be found and shared on social media.

First, some simple questions:

  1. What is your niche or topic in your content?
  2. Who reads that content in the world, your audience, is it popular?
  3. Is it attractively presented and shown? Is it easy to read  on any device?
  4. Can you measure how well the content works, is read, seen, clicked and shared?
  5. Are you adding engaging graphics and artwork to illustrate your content? Is it “Friendly” ?
  6. Is it Actionable? Is the purpose to make a sale of a product or service, or achieve an objective?

What is your goal with this blog or website? Personal? Purely recreational or easy passive reading? Financially motivated? Educational? Political or religious? Dig down into your blog or website content and see what is at its core. Just being aware of what lies at the heart of your writing and content tells you a lot. It may even make y0u re-evaluate your content.

Some years ago I traveled on a cheap budget airline and was surprised after asking about a membership or flyer miles system, that no such membership existed. My question raised interest with other customers. Some years after I again used the same airline, and found it had started offering flyer miles and memberships to customers who flew frequently with them. Moral here is – If you don’t ask, then sadly you do not get.

If you track the obvious pointers based within the above questions, you will now doing the following:

  • You will know what your niche is, and are aimed and directing all content to that “channel”. For monetizing a blog or website, channels become paths to various targets, such as reports, e-books, books,magazines, seminars, MP3 audios, videos, and other materials on the subject in which you specialize.
  • You will know your audience, and are targeting readers or users of certain information or content you specialize in. The more exact and specific your content, the more you can monetize it.
  • Your blog or website is attractive and responsive and can be read and enjoyed on every kind of device, PC, laptop, smartphone or tablet PC. So you should be using a WordPress, Weebly, Joomla or Blogger site theme. Most of these can be acquired freely on all those platforms. There are also other platforms.
  • You can use either WordPress, Google or Weebly Analytics to check and measure how well your content is working for you, and how far you are reaching. Country by country, times visits to your content happen, what articles or content gets more clicks. Clicked content becomes shared via Facebook, Twitter, Instagram, Pinterest, and Tumblr. Also Reddit and others like Stage32 can help, depending on your niche, and how graphics-friendly your content is.
  • Your website or blog content is engaging due to additional photo-editing and logos or attractive banners, artwork, or infographics. This can be achieved freely using Pixlr, Photoshop, Xara, or Apps on the iPad or tablet PC’s.
  • Your pages and content have a point and lead to an action – a decision to subscribe, or download or purchase or vote. The action might be be just an email subscription. An action is always leading to directing the reader or viewer to some location or purpose. It may be music or a book or a sample of something, or a complete product. It may include the words Join Now, Click Now, Sign Up, Click for yours – only 10 left, Start your Free Trial Now, Add to Cart, Start your subscription NOW, Call us. These are calls to action. Add your own one to your content.

So it is possible to get clicks for your content. Provide content in a well written engaging style (read other blogs and see how the professionals do it) and dress it up nicely in a pleasing theme and with good graphics, art or photos. If your content is really presented and optimized properly, you will be clicked on and shared around the web. Social media will pick your links up and you will get more traffic.

Friends you make on the web will also spread the word about your work, helping you further. Build up a network of friends and people who share your interests. They can tell you if what you are doing actually works or not. And they can suggest improvements. All it takes is people who believe in you. That’s how friendships begin and it is how audiences form as well. When your voice is important and reaches out to people, they will respond. So start now and build up your blog, or website and soon you will get clicks for your content.

 

pixlr-website-banner Users of graphic art software constantly scour the world looking for alternatives to Adobe Photoshop. It is a sore point with many bloggers and web content creators, and rightly so. Adobe charge a lot for their software. One website is not. Pixlr has become the most used graphics website in the world, now ready to surpass even Photoshop Elements.

The website is easy and friendly to use. Choose what free version of software you want (we choose the free “advanced” version), and away you go! Don’t be surprised if you find the number of advanced special effects filters, color and text manipulation tools a bit too much. Despite the heavy functions included here, the software works perfectly and with no problems – all inside your browser window. If you find it tough as being your first venture into a can-do graphics editing package, then opt for the free “efficient” version on the main window. it is basic and easy as hell. We confess we love the “playful version.

Just for the smell of it, try opening the sample picture of the guy with the beard in the supplied photos and watch him in the photo developing fluid. Now drag (without clicking the mouse) across the “water” to see the rippling effect. The added filters that resemble Instragram effects are a welcome touch. But Pixlr does more. The best thing is to just play with it, and have fun. We think it’s the best and easiest way to learn. Pixlr is backed by Autocad, one of the biggest players in the 3d graphics software industry. The creator of Pixlr has a great blog, also viewable from the home site, well worth checking out.

Webonist takes pride in bringing good reviews and recommendations of good software. This software is excellent. And comes at the right price. Nothing.

Now that Google has joined 2 other large investors and put money into Viglink, everyone is wondering were they wrong for writing down Viglink’s future prospects? Viglink is an advertising affiliate just like Amazon Associates. Affiliates is a marketplace where advertisers and publishers and bloggers all combine to earn money on products either advertised or mentioned on websites or blogs.

People who shop on affiliates spend on average $7 more on goods than on just buying online in the ordinary way. Why is that? And how is it that households who buy via affiliates tend to have higher incomes? Whatever we can say – it seems that affiliates is a very profitable and viable business model online. It’s profitable enough to have Google invest in it.

Affiliate marketing and sales is a better way of growing a start up or SME business than advertising via the conventional route. Because the entire thing is automated, the business or person can instantly see what links are attracting customers, who is buying from where, and monitor the sales accordingly.

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How does a person, be they an author, artist, marketer, or business person – buy your idea or product over someone elses?

This is a question that dogs many people when they are writing features or articles for a client or for someone (even a large readership). It also happens to other kinds of people in other areas. But there is an answer to this. There is a way to make them buy yours over someone else’s efforts.

The secret is to not use the usual ” I am / we are better than the other guy” argument. This is the usual response, and frankly everyone has heard it before. It’s better to say this in such a way that you can easily back it up with facts and provable data. You should be able to easily illustrate your answer with information such as analytics, or comparative data. The information must always be based on something real and substantive.

Embrace social media. It is one of the best ways to get people to read what you are putting out into the world, and you are showing it across several of the top and most popular platforms. If you have a Twitter account for putting out announcements, make sure you are in Twellow and Listorious, and any other popular twitter directories. Likewise if you are serious about business matters, announce things via your LinkedIn account blog and groups you are a member of.

Getting more of a following can be as easy as just using simple joined-up thinking. Join your social media marketing strategies into the common social media platforms and overlap them. All the top social media allow feedback, a crucial medium to hear what others think of what you offer to the world. Facebook, Twitter and Google Plus all allow this. Even Pinterst allows it.

Many bloggers, including Webonist have always sounded our confidence in LinkedIn. it is a great network, and growing healthily. It means business, and listens to the business world. So it has its finger on the pulse of what is happening in the world of Business in a way that Facebook is not… at least not so much.

Facebook is catching up with LinkedIn. Many businesses are setting up Business pages and Community pages on the world’s largest social network. But setting up pages and hoping people will just magically arrive on them and engage is not enough. It is no guarantee.

Marketing and promotion are still needed for both Facebook and LinkedIn. But whereas facebook is primarily for ordinary people to just socialize, Linkedin is primarily a Business Network, and gets the business peprson there quicker; it is more focussed. It takes some effort to get the eyes you need to your pages on Facebook.

Yes, Facebook celebrated a big IPO Launch this week, but the share is slipping slightly. Facebook is not a 100% sure money-making social network. Its monetization comes from from disparate places. Many apps abound on Facebook. Meeting and playing socially is one thing. But advertising is not as apparent or well developed as say – Google Adsense. Even WordPress has “Word Ads“, just as Google also has “Adwords“.

If you were a business who wanted to deal with other businesses, you would choose LinkedIn. It is more business to business focussed, and also focussed towards professionals. I have discovered some Groups on Facebook that lie empty and not administered by anyone. Some wither on the vine. And some seem to replicate too many others. In LinkedIn, everyone is encouraged to not allow Groups to spam or overlap other groups too much. Facebook is witness to a lot of spam. Another benefit of LinkedIn from an SEO point of view is that if your LinkedIn profile is 100% complete, you automatically become indexed by the top search engines, like Google, Bing and Yahoo!

(Cassy Mantis)

Here is a question. How many of you have a LinkedIn account? Do you know that when you create a free profile on LinkedIn and it is 100% complete, and if you have a website link to your main site of interest, be it a Blog, a Hub Pages Profile, a website… you can add 2 extra features that will get you a whole lot of followers and fans.

Set up your Twitter link to your Twitter page – i.e. – http://www.twitter.com/yourname. Now add your Facebook page of interest. That should be http://www.facebook.com/yourname.

If you have a LinkedIn account and have completed your personal profile, it will be then indexed by Search Engines such as Google, Yahoo and Bing. LinkedIn has enormous status on the web and the link is very valuable. Having your Facebook and Twitter pages linked into your profile will get you indexed even more, and will get you more clicks for that respective content. And that is what getting traffic is all about. It’s not just about having a Twitter and Facebook accounts.

I am in several groups on Facebook that number into the hundreds, and have well over 2000 followers from 2 Twitter accounts. The average number of networked people looking at the groups I am in, over at LinkedIn runs to 3,500 people approximately. That is for each group. So if I post on average one entry per day in each group, how many people are watching me, reading me, following me and following the same niche (or niches) as I do – on LinkedIn?

Do the maths. Join LinkedIn today. It’s all free, and it’s all good.

One solid Facebook Tip: if you have a personal Facebook page for friends and laughs and sharing jokes etc, try instead to set up a proper Facebook page with just your main niche and keep it business-like. You will get more followers.

Yes, it is that time of year when we presumably stuff our faces with Large or Small Chocolate Eggs and make merry, and observe whatever wonderful cultural festivities come with this time. But if you had a wishlist for your Blog or Website – what would it be?

Chances are that everyone picks “More Traffic Please” and it’s not hard to see why. Everyone hankers for ever more followers and fans and readers to our respective blogs. But that depends on the Quality of the blog itself. There are many ways to get extra readers. I will enlarge on this in a future entry. But for now, I’d like to announce to all that a Webonist Newsletter is planned very soon,and is currently in production. It will be available as a free download in PDF Format.

Some intriguing new research has found a link between the amount of friends on your Facebook account and the degree to which you are a “socially disruptive” narcissist, and seems to confirm the conclusions of many apparent social media gurus.

The chances are that anyone who scores highly on something called the Narcissistic Personality Inventory questionnaire had more friends on Facebook, and also tagged themselves more often and updated their news feeds more regularly. Most interesting. Naturally it helps that this research comes to us amid ever more evidence that young people are becoming ever more narcissistic, and obsessed with self-image and shallow friendships. So does that image describe or define you? Is this how Social Media and Facebook defines us?

Narcissists apparently change their profile pictures more frequently and react more aggressively to criticisms made against them by others on Facebook. Researchers found a sense of “entitlement” amongst this group of Facebook users, which reinforced a sense of aggrandizement in them. Something called “grandiose exhibitionism” was cited as the reason why so many users on Facebook seem to act this way, saying that some people in this category had upward of 800 fans or followers.

Welcome to today’s Webonist. And what a day it is.

In a day that sees Google Launching pell mell into the fray over MPAA Lawsuits – Apple shifted 3 Million iPads in 3 days –  proving what a great money spinner they still are. Take that number of iPads and multiply by $499 (approx value of entry level iPad) – and you get over $1 Billion for 3 days worth of sales. Not bad for a Tablet PC.

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